Food delivery: offer pinsa to stand out from the competition

Food delivery is now part of the dynamics of modern society and is an extraordinary business opportunity for operators. The technological evolution and the availability of ultra-efficient delivery services mean that no restaurateur can overlook it. Pinsa can be the key to success. 

Food delivery, or home delivery, is a popular service that allows consumers to order and receive meals directly to their homes or workplaces. 

On closer inspection, food delivery has been around for a very long time, but the way people use it has changed due to technological innovations and changing needs. It used to be that to have a meal delivered to your home (usually a pizza), you would phone the place and order, then pay on delivery; today, you order and pay directly in-app and delivery is only a matter of minutes. The tools have changed, but the concept is the same. 

The real revolution has been the rise of delivery services. 

In the past, the restaurant had to set up to handle home delivery: it had to allocate part of the employees' time to collecting orders, set priorities correctly and, above all, it had to develop and manage an efficient and cost-effective logistics system that satisfied the customer and, at the same time, did not affect margins too much or require price increases that the consumer would not appreciate.

Today, delivery services take care of all the technological infrastructure that handles orders and payments (which is anything but trivial). They also manage the development and constant updating of the app and centralise millions of customers in their own platforms, boosting the sales of participating restaurants. The most interesting aspect, however, is that they take care of the logistics, i.e. pick-up at the restaurant and delivery at home. This has made food delivery affordable for all restaurants, without the need for initial investments. 

In recent years, the food delivery market has literally exploded. The pandemic has been a huge factor, introducing the service to many consumers and, above all, to many restaurateurs who were hitherto sceptical or otherwise uncertain about it. 

As people eat out less, growth has physiologically slowed down, but in 2023 food delivery still generated 1.7 billion euros in Italy, +3% compared to 2022. What really matters is that the market continues to grow and is still a great opportunity for all restaurateurs. 

Home delivery is a trend that should not be overlooked, but it is also true that not all food is equally suitable. Three characteristics make a dish particularly suitable for home delivery:

- Quick to prepare and deliver 

Dishes that can be prepared quickly and delivered fast are suitable for food delivery. Quick preparation reduces the costs for the restaurateur and improves the overall customer experience. 

- Suitable for transport 

In food delivery, food must maintain its quality during transport. Dishes that lose consistency or cool quickly are not ideal for home delivery.

- Easy to eat

Home-delivered food must be easy to eat, often without the need for too much cutlery or additional preparation. Dishes that can be eaten directly from the box are particularly appreciated.

Many restaurateurs would like to grow their business thanks to the opportunity of food delivery, but their offer does not suit this way of eating. We think Pinsa is a great choice for anyone looking to add something unique to their menu and grow their business. 

Pinsa is known all over the world, but not as much as pizza. Offering pinsa on the menu is a way to stand out in a crowded market and gain an important competitive advantage. Particularly in the world of delivery, in fact, standing out is difficult because the whole part of the restaurant experience is missing; entering the market with something new and different is the key to attracting and retaining the most curious customers.

One of the greatest advantages of pinsa is its fast preparation. You can start with flours or use handmade frozen bases. Fast preparation means you can handle a high number of orders without compromising the quality of the final product and the customer experience, who can receive the dish at home with only a short wait. 

Pinsa is particularly suitable for food delivery due to its ability to keep its quality during transport. However, it is essential to use appropriate packaging that maintains the temperature and freshness of the product, and it is best to avoid elaborate recipes with lots of ingredients, lest they get spoilt. Focusing on taste and simplicity is the winning combination. 

Another point in favour of pinsa is its lightness. Compared to traditional pizza, pinsa has a more digestible dough, thanks to the long leavening process and the use of a flour mix that includes rice, soy and wheat. Pinsa therefore meets the needs of people who are health and wellness-conscious, are looking for tasty but light options, and do not have time to cook. 

Pinsa is incredibly versatile in terms of recipes and ingredient combinations. You can create classic dishes or experiment with gourmet combinations, adapting to your customers' preferences. Finally, it is available in different shapes: in addition to the standard size, ideal for a main dish, you can find Pinsa Di Marco also in the round, snack, puccia and sorriso versions. This flexibility allows for an interesting and varied offer, attracting customers who are always looking for something new.